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Tesla cars: In 2020, the American car producer Tesla surprisingly tripled its value from its January price of $ 430 to $ 1500.
The main reasons for such an unexpected rise in Tesla´s stocks are the growing demand for their products. This allowed the company to announce four consecutive quarters of profitability despite being part of an automobile production sector on the verge of bankruptcy. Apart from record sales, market analysts explain the recent success mostly with Tesla’s capability of ramping up the production of vehicles equipped with disruptive technology. The latter is an important point to outline because, unlike other carmakers, Tesla produces the majority of the car components alone (around 80%).
Founded in 2003 by Martin Eberhard and Marc Tarpenning, Tesla was soon joined by Elon Musk – the key figure in every further development of the brand. As he once said, his goal when joining Tesla was to build a sports car and then to “use that money to build an affordable car, use that money to build an even more affordable car. While doing the above, also to provide zero-emission electric power generation options.” Needless to say, so far he has been able to follow his plan through.
Tesla produced their first vehicle in 2008. It was a sports car named Roadster of which they sold 2500 units. After that came the Model S sedan, followed by Model X, aimed at the SUV/minivan market. Finally, in 2016, Tesla was able to produce an affordable car – Model 3, of which they have sold so far 500000 cars at the price of $35000. It has become the world’s best-selling electric car ever. In an interview, Musk officially stated that he would allow other car manufacturers to use his technology in order to speed up the transition from gasoline-fueled cars to electric ones.
What makes a Tesla car so appealing?
First of all, Tesla is a company that produces only and entirely electric cars, thus attracting a target group of consumers who prefer purchasing goods made in a sustainable way. Buying an electric vehicle today for many is indeed a kind of a political act, a way to contribute to a cleaner environment and to prevent energy wars.
Another reason for the success of the company is the very performance of the models. For instance, the acceleration from 0 to 60 mph of Model S P100D is beaten only by two supercars like Porsche 918 Spyder and LaFerrari, while Model X is faster than any SUV ever produced. That means a Tesla car is not only fun to drive on a motorway, but is also suitable for everyday drive on busy city roads, too.
Yet another quality to take into account is the safety of the cars. Given the fact that in many cases a Tesla is used as a family car, we can easily understand why this is such a significant attribute. The results achieved in crash tests by pretty much every type of vehicle produced by Tesla come as solid proof of their safety. This can easily be explained by the fact that an electric vehicle, unlike the traditional one, is not equipped with a large and heavy gasoline engine block which means that in case of a frontal accident the car is provided with a much longer crumple zone to absorb a high-speed impact.
Aside from its altruistic environmental vision, acceleration, and unmatched safety, a key factor of this car brand is its link to the latest and most innovative technologies such as smart suspensions, autonomous doors, extra wide screens, and an innovative autopilot mode. The latest model, even though it has not probably reached a status of accuracy required for a stressless drive yet, is undoubtedly far more advanced than the very few competitors, trying to reach the same goal.
The upcoming models are even more astonishing. Some of them are scheduled to hit the market in 2021. Among these, it is impossible not to mention Cybertruck – a vehicle, which thanks to his angular shapes, seems to belong more to the world of Minecraft than to ours. Apart from being an electric car, the primary goal of this model has to be safety. In an interview with Jay Leno, Elon Musk stated that Cybertruck would be the perfect car in case of an apocalypse. Equipped with bulletproof windscreens, it is built around a unibody made from an extra thick stainless steel, the same material used by SpaceX – another company owned by the South-African entrepreneur to build starships. Starships which, as Musk promised, will one day take humans to Mars.
However, as far as our planet goes, it seems that before reaching Mars, here on Earth we have someone belonging to the same league as Leonardo Da Vinci or Nikola Tesla, someone busy at work. And maybe that is the actual reason for Tesla’s success: the everyday substantial growth of the number of people willing to support the dreams and visions of a man seen as a modern-day genius.
-By Daniel de Luise
More on Tesla cars in Diamonds Production Magazine MARCH 2021
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